Earn Huge Online

Why use SEO?

More than 80% of all Internet users find new websites through search engines. That means that about 1.4 billion people use search engines to find websites, though less than 15% of these are from North America – which is still more than 150 million people. (source:www.internetworldstats.com/stats.htm)

Search engine users are some of the most qualified and motivated visitors to your website you will ever have. People searching for information online are in fact PRE-DISPOSED to BUY, as they have taken the initiative to hunt for online resources.

When you start looking into SEO, be aware of…

· Unethical Search Engine Optimisation…

Some companies use unethical techniques to get you quickly ranked, they are able to artificially boost the search engine rankings of a website. This dilutes the quality of search results and search engine companies punish websites using these techniques. In the long term you will only hurt your online business, as e.g. Google will end up banning your site from its rankings.

· Being offered a “Guaranteed Position”…

Some companies guarantee your site to achieve certain rankings if you let them do the work. It is not possible to achieve naturally guaranteed positions. No company can give you a guarantee to get a specific position in the search engines unless they are talking about paid for submission. If a company promises guaranteed natural positions, take a closer look at the small print of their offer. The catch is often that the company selects the search terms. So you will end up getting listed for obscure search terms nobody searches for.

· Automatic Search Engine Submission…

Most search engines don’t like automated submissions, and search engines get a lot of “spam” from these tools. You can be sure that at the very least your submission will be ignored, if not even harm your site.

· The promise to be submitted to 50,000 search engines…

There aren’t thousands of search engines on the internet, most of these 50,000 “search engines” are free for all (FFA) links pages, and getting your site on these results in you receiving thousands of spam email messages. There are only 3 major players in the Search Engine world: Google, Yahoo and MSN (Bing). They are responsible for the greater part of the search engine traffic you can get, because they also power other search engines, for example AOL search displays Google results. In addition, there are country-specific search engines, so you should also submit to the most popular country search engine relevant for your site. Again, there are not more than 3 or 4 per country on average.

What to do to get it right:

It is very important to note that there are four stages to get “Natural” Search Engine rankings:

1. Do proper research in finding the right keywords for your site/company.
   • Use the right keywords, and start with phrases. Phrases are much easier to get ranked for than single words.
   • Select the most profitable keywords – keywords people actually use while searching for your services. This will ensure your website is build around what people are looking for online – giving you the edge over your competition.
   • Use only keywords that are relevant to the content on the page you are working on.
2. Optimize your (selected) web pages for these keywords.
   • Optimize your pages for the keywords selected. Each page for one or two keywords only, to receive maximum results – ensuring that the Page Title, Meta tags (description and keywords) etc are all incorporated correctly and that the text is around the topic of that keyword – be careful not to overuse your selected keyword though, or you may be penalized for spammy content.
   • Get your pages checked to ensure they are completely HTML error-free.
3. Submit your web site once to all relevant search engines and directories.
   • Submit to relevant search engines.
   • Submit to relevant directories (some of these require renewal annually).
   • Provide a sitemap in machine-readable format in the root folder of your site (see Google’s instructions about this), and keep it updated regularly. If you have a Wordpress blog, there is a plugin which will do this automatically for you
4. Get links from other websites and make sure these links again contain your keywords.
   • Increase the link popularity of your website – the amount of websites that link to yours, without which it will be harder to achieve successful rankings.
   • Continue to do this regularly over the lifetime of your site. Some sites have as many as 20,000 backlinks, or even more. It’s not possible to build up to this sort of level without ongoing commitment to link building over the long term.

If you get these four steps right, you will over time generate good rankings for any site.

Anneloes is the Founder of More Than Just…, a Marketing & Sales Consultancy specialising in helping companies find faster, and smarter ways to grow their revenues, sales and profits. Simply put, More Than Just can help you grow your business online and offline.

With one of the largest hosting companies they now market an affordable “Build-Your-Own-Website-Package, which incorporates the SEO explained above. By simply following the steps as, it is easy to build a site that works! No technical knowledge required, there is guidance every step of the way, with great support available 24/7… For more information go to www.makeyoursitework.co.uk or download a FREE e-book describing how to Make Your Site Sell – click here.

For those companies that do not have the time, nor have the ability to do it themselves, they also offer affordable Design packages. Article Source: EzineArticles.com

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This entry was posted on Friday, November 13th, 2009 at 2:48 pm and is filed under Online Business, Promotion and Marketing, make money online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.